Thursday, April 22, 2010

Windows phone 7 series

Since a long time ago, the software for Microsoft mobile phones seems just a less powerful version of the Windows software for PCs. Users never accepted the less attractive interface, the slower performance, and boring menus with a “corporative style” that require several clicks to execute any function or task.

For that reason, Microsoft introduced Windows Phone 7, the last version of its operating system for smartphones. It is supposed to transform a cell phone in a sort of electronic manager that anticipates the users’ needs. For example, this new OS include tools to consult the contacts network and users’ data automatically in order to find scheduled meetings, photos, and messages from friends; then, this information can be presented in an attractive way with a visual aspect similar to the interface of the Zune music player, instead of the traditional interfaces based on personal computers.

The development of this new OS required the humble recognition on the part of Microsoft (the biggest sotware maker of the world) that the clumsy architecture of Windows Mobile was a failure in the market. This way, the company needed to start from scratch in order to hopefully be able to compete with Apple and the iPhone.

According to Terry Myerson, the VP in charge of Windows Phone engineering, “to be entirely candid, the iPhone opened our eyes as to some things that needed to be done that were not in our plan… Some execution had really gone astray”. It is not clear yet whether the new Microsoft software is really a challenge for Apple, or simply it will end up being just a niche product with a poor result in the industry, just like happened with the Zune and its weak impact compared with the Apple iPod.

"every moves are counted, every attacks are calculated, every skills are mastered."